RODNEY L. HURST, SR. - THE STRUGGLE CONTINUES!
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Photo Credit: Ingrid Damiani

RODNEY L. HURST, Sr.

Civil Rights Activist | Black Historian | Author
Rodney Lawrence Hurst, Sr. is the award winning author of, “It Was Never About a Hot Dog and a Coke®!” and “Unless WE Tell It…It Never Gets Told!” He is a native of Jacksonville, Florida and writes with clarity and a historical eye. Both of Hurst's books detail the times, the mood, and the people of Northeast Florida. He also chronicles the rich legacy of Jacksonville's Black history. Hurst has dedicated his life to fighting injustices and documenting what it has meant, and continues to mean, to be living while Black in the United States. 
Full Bio
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Speaking at the Dedication of the Rutledge H. Pearson Post Office, named after my mentor, my 8th grade American History teacher, my 9th grade Civics teacher, and the adviser to the Jacksonville Youth Council NAACP, Mr. Rutledge H. Pearson. The ceremony was held in the Jacksonville City Hall, officially changing the name from The Kings Road Post Office to The Rutledge H. Pearson Post Office.

BOOKS

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ISBN-13: 978-1595941954
ISBN-10: 1595941959
It Was Never About a Hot Dog and a Coke®! (Jan 1, 2008)
Rodney L. Hurst recounts with clarity the segregated civic, political, and educational climate of Jacksonville, Florida in the 1950’s and the 1960’s. "It Was Never About a Hot Dog and a Coke®" recalls the 1960 Jacksonville sit-in demonstrations through the eyes the President of the Jacksonville Youth Council NAACP, a then sixteen-year-old Hurst. Chronicled in this book is detailed history of the bloody events that transpired on August 27, 1960, a day that the press labeled Ax Handle Saturday. On that day, 200 Whites with ax handles and baseball bats attacked members of the Council who peacefully demonstrating at white-only lunch counters in downtown Jacksonville.  The attacks didn't stop there, they brutally beat any Black that could be found on the streets that afternoon. This historical account covers why they demonstrated and the aftermath that followed that fateful day. 
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ISBN-13: 978-0578174532
​ISBN-10: 0578174537
Unless WE Tell It... It Never Gets Told! (Dec 8, 2015)
History, as it is usually told, ignores those Blacks who fought for equality and justice against great odds while also fighting against the racism of America. In his second book, Hurst tells the stories of some of Jacksonville’s notable Blacks, those who not only impacted the city but also the country at large.  A contemporary book of America’s Black History, Hurst shares historical accounts of Floridians who played important roles in America’s Civil Rights History and those who were, and continue to be, essential components of Black America’s historic fight against Racism. 

In "Unless WE Tell It... It Never Gets Told!," Hurst discusses the racist forces in America who would like to revise American history.  But Hurst refuses to “pretty up” the abhorrent practices of slavery or to allow the South’s participation in the misnamed Civil War to be romanticized. He does not ignore the impact of Jim Crow laws, nor does he conceal the obscenely violent acts perpetrated against the Civil Rights Movement.   It is easy to think that relations have gotten better and that things have changed when you are not feeling the brunt of racism. But, that is far from the case, and explored within this book is the fact that there are those in this country who have an apparent penchant to return to a past that absolves racist attitudes. 

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With Dr. Eddie Glaude Jr, the chair of the Center for African-American Studies and the William S. Tod Professor of Religion and African-American Studies at Princeton University, and a noted TV commentator and Analyst...Dr. Chris Janson, the Director of the University of North Florida's Center for Urban Education and Policy, ...and Dr. Rudy Jamison, Assistant Director of the University of North Florida's Center for Urban Education and Policy. Dr. Glaude was the keynote speaker at University of North Florida's Dr. Martin Luther King Jr. Scholarship Luncheon.

CALENDAR

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RECOMMENDED LINKS

  • "Lift Ev'ry Voice and Sing" (Roland Carter Arrangement) HBCU Concert Choir
  • AX HANDLE SATURDAY-50 YEARS LATER
  • BOOK REVIEW…It was never about a hot dog and a Coke!
  • Changing the name of Nathan Bedford Forrest…FINALLY!
  • Dr. Michael Eric Dyson on why "Black People Can't Be Racist".
  • HURST FAMILY AND FRIENDS
  • It Was Never About a Hot Dog and a Coke!
  • Jane Elliott
  • Nathan Bedford Forrest was then…and is now…a Despot
  • Cassius Priestly's Black History Month
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At the NAACP Freedom Fund Dinner with Ben Jealous, then the National Executive Director of the NAACP, Dr. Arnett E. Girardeau, and my wife, Ann Hurst. Ben Jealous was the Keynote Speaker.

GALLERY

Carricature of Ann and Me by Roosevelt Watson III.
With Family and Friends at the OneJax Dinner and my receiving the OneJax Silver Humanitarian Medal.
The 40th Commemoration of Ax Handle Saturday...from left-Dr. Arnett E. Girardeau, Me, Florida Supreme Court Justice and former NAACP lawyer, Leander Shaw, Stetson Kennedy, Alton Yates, and Judge William Maness.
The 50th commemoration of Ax Handle Saturday and the 1960 Jacksonville Youth Council NAACP Sit-Ins, with Marjorie Meeks Brown, Dr. Arnett E. Girardeau, Iona Godfrey King, Rometa Graham Porter, Isaac Carnes, and Alton Yates.
With Dr. Robert Hayling and Charlie Cobb.
At the First Book signing of "It was never about a hot dog and a Coke!"
The Fantastic Civil Rights Mural on the Eastside Brotherhood Building on A. Philip Randolph Blvd.
Another part of the Civil Rights Mural and Mr. Rutledge Pearson.
With Good Friend Ronnie Belton and New Friend, Dr. Freeman Hrabowski, President of the University of Maryland, Baltimore County.
The Granddaughter Princesses Marquiette, on left, and Jasmine.
The book signing of Unless WE Tell It...It Never Gets Told! with from left, Vandlyn (my daughter-in-law, Tami Williams, my niece, My Love Ann (standing) and longtime Family Friend, Cheryl Coffey.
Keynote Speaker at the City of Jacksonville's Dr. Martin Luther King Jr. Breakfast.
With my Mother Janelle Wilson and President Jimmy Carter.
Todd and Ann and Rodney II.
With Dr. Faye Williams, President of the National Congress of Black Women.
With one of SNCC (Student Non-Violent Coordinating Committee) founders, Charlie Cobb and Elaine Brown, former Chair of the Black Panther Party.
With My sister, Joan Whitlock, and Walter "Clyde" Orange, of the Commodores at a class reunion of Northwestern Junior Senior High School. All 3 of us Northwestern Alums.
With Dr. Michael Eric Dyson, Keynote Speaker at the NAACP Freedom Fund Dinner.
With Mavis Staples at the first Anniversary of the Black Music Association at the White House.
With Esteemed Jacksonville native and My Friend, Dr. Johnnetta Betsch Cole.
Me and the Fellas...Ervin Norman, Harold Childs, Moses Freeman and Earl Sims.
From left...Moses Freeman, Harold Childs, Jacquelyn Jackson Dukes, Charlie Cobb, Ervin Norman, Dr. Arnett E. Girardeau, and Richard McKissick.
Book signing at the National Convention of ASALH in Jacksonville with Jim Loewen.
With my mother Janelle Wilson and President Jimmy Carter.
At Ann's Homegoing Service at St. Gabriel's Episcopal Church in September 2016, with some of my closest friends...Moses Freeman, Bishop Rudolph W. McKissick Sr, who delivered the Eulogy, Ervin Norman, Harold Childs (who has since passed) and Ronnie Belton.
With Kweise Mfume, Speaker at the NAACP Freedom Fund Dinner.
Family at Thanksgiving.
With Dr. Jelani Cobb.
The Young Turks...My son Rodney, Rudy Jamison, My nephew Cassius Priestly, and Welton Coffey II.
With my grandson-in-law, Kyle Dorrell, my granddaughter Marquiette Dorrell and Alton Yates.
With some of the students who worked on the Mural with Lead Muralist and the Very Talented, Nicole Holderbaum.
At the 50th Commemoration of Ax Handle Saturday at Bethel Baptist Institutional Church, August 27, 2010. In the pulpit, Me presiding, Dr. Randolph Bracy, Bishop Rusolph McKissick Sr, Isaiah Rumlin, Adora Nweze, State President of the NAACP. The group of Youth Council members in front...Isaac Carnes, Marjorie Meeks, Connie Chisholm, Iona Godfrey King, and Ann Hurst.
Receiving A "Living Legend" Award from the BEST (Black Entrepreneurial SisTer) Organization...Vandlyn Hurst, Rodney Hurst II, Tami Williams, Todd Hurst, Marquiette Dorrell, Cheryl Coffey, and Regina Stallings.
With Dr. Eddie Glaude Jr.
Picture from the First Sit-in on August 13, 1960 at Woolworth Department store in Downtown Jacksonville.
Ann and the Maestro, Barry White...again at the First Anniversary of the Black Music Association at the White House.
Ann and Andre Crouch, and Evelyn "Champagne" King's sister.
The 57th Commemoration of the 1960 Sit-ins and AX handle Saturday...Chris Janson, Adonnica Toler, Joe Tillmon, Nancy Broner, and Rudy Jamison.
With Pastor Christopher McKee, Senior pastor of First Baptist of Oakland in Jacksonville Florida and Ken Covington.
speaking at the Dedication of a Lynching Memorial in St. Johns County through the Equal Justice Initiative.
With Morris Dees.
With Good Friend, Dr. Jim Loewen, celebrated author, especially "Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong" and Noted no-nonsense historian.
Me with Roy Wilkins, National Director of the NAACP in Jacksonville to speak at an NAACP Mass Meeting, after Ax Handle Saturday.
The first sit-in on August 13, 1960 at Woolworth, with the lunch counter closed.
Another picture of the first sit-in at Woolworth, August 13, 1960. Marjorie Meeks Brown, Secretary of the Jacksonville Youth Council NAACP on the left (hands to face).
Jacksonville's Resident Racist/Segregationist, Warren Folks.
Prior to campaigning in Florida for Andrew Gillum for Governor, Senator Cory Booker contacted Vincent Hall of Congressman Al Lawson's office and said he wanted to visit the Ax Handle Saturday Mural. I was especially honored when Vincent said the Senator wanted to meet me as the author of two books about Jacksonville, including the basis for the Mural, "It was never about a hot dog and a Coke!" I do not know WHO told him about the Mural and me, but as Bishop Rudolph McKissick is fond of saying, "Favor Ain't Fair!" Needless to say Chris Janson and Rudy Jamison and I met the Senator and his entourage at the site of the Mural...the Eastside Brotherhood Building. It was not a few minutes and then gone. Senator Booker stayed a while and asked questions with sincerity and purpose. As impacting in person as he is on TV and in the United States Senate. Very Impressive!
Talented film maker Keith Beauchamp joined the Jacksonville Branch NAACP in Commemoration of the 100th Anniversary of the founding of the NAACP with the showing of his outstanding documentary..."The Untold Story of Emmett Till."
C. Ronald Belton, Jacksonville's First Black Chief Financial Officer is presented the Rutledge H. Pearson Award for Outstanding Community Service by Isaiah Rumlin, the Jacksonville Branch NAACP President, and Mary Ann Pearson, Mr. Pearson's widow.
Me and the Great G. C. Cameron, former lead singer for the Spinners (It's A Shame)...former lead singer for the Temptations (2004-2007)...and the singer of "it's So Hard To Say Goodbye To Yesterday" from the Movie, Cooley High."
One of the many treasures from the talented mind and paint brush of My Friend, Hope McMath.
The Jacksonville Civil Rights Task Force...appointed by then Council President Anna Brosche...which finalized a Civil Rights Timeline for the City of Jacksonville, which begins in 1838 with the founding of Bethel Baptist Institutional Church..
With Creative Tan Mayhew at the 57th Commemoration of Ax Handle Saturday.
With longtime friend and NAACP Stalwart Beverly Coulson Neal and Patricia Pearson, daughter of Mr. Rutledge Pearson.
With my nephew Cassius Priestly, and Paul Coates, the father of TaNehisi Coates, at the Washington DC Release of TaNehisi Coates' book, "We Were 8 Years in Power." The book release event was held at the Metropolitan AME Church in DC.
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