The Official Rodney Hurst Website
![]() 50th Anniversary of the 1960 Sit-ins and Ax Handle SaturdayWelcome to my web site and the web site of my award winning book, "It was never about a hot dog and a Coke", my personal account of the 1960 Jacksonville Youth Council NAACP Sit-in demonstrations and the events leading up to and the aftermath of Ax Handle Saturday.Now 50 years later, the Jacksonville Branch NAACP will commemorate the 1960 Sit-ins and Ax Handle Saturday beginning August 25, 2010, including a commemorative Mass Meeting at Bethel Baptist Institutional Church on the actual 50th Anniversary of Ax Handle Saturday, August 27, 2010. Watch for additional updates. EXCEPT WHERE NOTED, ALL EVENTS ARE FREE AND OPEN TO THE PUBLIC. • Kweisi Mfume—Speaker, 45th Annual Freedom Fund Dinner, CEO National Medical Association (former CEO/President NAACP). • Bishop-Designate Rudolph W. McKissick, Sr.—Speaker, 50th Anniversary Commemorative Mass Meeting (Senior Pastor, Bethel Baptist Institutional Church). Confirmed special guests for the Commemorative Mass Meeting (in addition to other events where they will appear and/or speak). We will add names of other special guests when they confirm their attendance. • Charles Cobb Jr. • Dr. Jim Loewen • Sandra Birnhak • Stetson Kennedy • Ann Albertie Hurst (1960 Youth Council NAACP member) • Barbara Hilliard (1960 Youth Council NAACP member) • Carolyn Graham Walker (1960 Youth Council NAACP member) • Former State Senator Arnett Girardeau (1960 Youth Council member and Captain of the Ax Handle Saturday Sit-in) • Iona Godfrey King 1960 Youth Council member (and with her son …Donal… survived their house being bombed in the 1964 Jacksonville school integration case) • Marjorie Meeks Brown (1960 Youth Council NAACP Secretary) • Quillie Jones (1960 Youth Council NAACP member) • Rodney L. Hurst, Sr. (1960 Youth Council NAACP President • Rometta Graham Porter (1960 Youth Council NAACP member) • Sonya Matthews Sprout (1960 Youth Council NAACP member) • Relatives of a number of deceased Youth Council members and relatives of other “NAACP’ers” will also attend to represent them. Special note…We will also show exclusive excerpts from recently discovered rare film of some of the events surrounding the 1960 Sit-ins and Ax Handle Saturday. Wednesday-August 25, 2010 Opening/Welcome Program - 6:00–8:00 PM Ritz Theater and Museum Thursday - August 26, 2010 A Very Special Ritz Presentation - 6:30-8:00 PM Ritz Theater and Museum Friday-August 27, 2010 Commemorative Mass Meeting - 7:30 PM Bethel Baptist Institutional Church Saturday-August 28, 2010 Civil Rights Film Festival - 10:00 AM-3:00 PM Ritz Theater and Museum The 45th Jacksonville Branch NAACP Annual Freedom Fund Dinner -7:00 PM Hyatt Regency Jacksonville Riverfront Tickets-$60.00 For additional information including tickets for the Freedom Fund Dinner, contact the NAACP Office at 904 764-7578 or Isaiah Rumlin-904 764-1753 … Rodney Hurst-904 764-9038 … Sandra Thompson-904 768-1086 … or Elnora Atkins-904 768-8697.
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Awards
Independent Publishers Award2009 Silver Medal - Southeast Best Regional Nonfiction
Florida Book Awards2009 Bronze Medal Winner-Florida Nonfiction
The National Best Book Awards2008 Winner-Multi-Cultural Nonfiction
Sabrina Book Reviews2008 Winner-General Nonfiction
Reader Views Literary Awards South East Region2008 Winner-Nonfiction Click here for more details... LinksVIDEO: Chamber of Commerce Martin Luther King, Jr. BreakfastVeterans of the Civil Rights Movement
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Book TrailerPurchase the Book
You can purchase the book online by clicking "Buy Now" above or below. You will be forwarded to PayPal for fast, easy, and secure checkout.
You can also purchase the book from Amazon.com by clicking here for the hard cover, or clicking here for the soft cover. It Was Never About a hotdog and a Coke®!, by Rodney Hurst, chronicles the 1960 sit in demonstrations in Jacksonville Florida and Ax Handle Saturday |

Independent Publishers Award
Florida Book Awards
The National Best Book Awards
Sabrina Book Reviews
Reader Views Literary Awards South East Region